I can increase the search engine rank and site traffic of any company. The expertise offered by its technical and copywriting staff enables I to successfully meet the needs of companies with complex websites in competitive industries.
I caters to clients who require an intensive, full-service approach to search engine marketing. As experts in the search engine optimization and marketing industries, the management and employees of I have a proven track record for crafting effective Internet marketing strategies with measurable, long-term results. Pierre Zarokian, President and CEO of I , is considered an expert in the world of SEM/SEO. He has been quoted extensively in SEM-related articles in the Wall Street Journal, Los Angeles Times and Forbes.
Initial Review and Analysis
I begins all search engine optimization services with a thorough review and analysis of a client’s website to identify potential areas of improvement. This free, initial consultation can help to identify problems with dynamic or duplicate content, Flash and session ID numbers, poor-quality back links and any other factors impacting a site’s ranking.
I provides you with a competitive landscape to identify key businesses in your space and which SEO methods will be effective in helping you to gain an advantage.
Our website analysis is a comprehensive overview of your website that provides a snapshot of how it is viewed by search engines. By performing analysis on the following areas, we can develop a strategy to improve areas of your site and help your search engine rankings.
HTML Code Analysis
We will review your HTML coding to ensure that it is properly formatted to be picked up by search engine spiders.
HTML Structure Analysis
Having a well-organized HTML structure makes your website more attractive to search engines.
Website Design Analysis
We can perform an analysis to see if your website design is utilizing tools which make it less than SEO-friendly.
Content Management System Analysis (if available)
We can also analyze content management systems to make sure they comply with SEO best practices.
Keyword Research and Analysis
Using proprietary in-house keyword research tools and several third party tools, I will analyze the data to find the most relevant keywords with the most traffic for your website. Our research will also tell us which keywords will help to gain rankings quickly. Our research includes:
Keyword Competition Research
Unique, well-written and optimized content is critical to search engine marketing success. Content is what brings your site to the attention of search engine spiders. It also needs to be interesting and useful to hold the attention of human readers and close sales. I offers a variety of content writing services, including:
Our copywriters craft informative and highly relevant website content for your target audience while maintaining keyword densities and page lengths that satisfy the rules of search engine algorithms.
Our Press Release Writing and Distribution service enhances your company’s visibility, creates corporate branding and increases traffic to your website.
We provide fresh, research- and keyword-based articles that promote your business and reach your customers.
Our blog writing service includes timely, business-related and optimized blog posts that engage readers within a targeted demographic.
One of the major variables in attaining a high search engine rank is a website’s popularity, determined by its network of inbound links on relevant and well-established websites. Improved link development is essential for search engine marketing success and a significant part of the expertise that I offers. I uses several techniques to enhance client link development, including:
Fee-Based Directory Submissions
Submissions to these top directories help create powerful links which can have a significant impact on your rankings.
Article Writing and Submissions
Crafted by in-house content writers, well-written articles are submitted for publication on relevant websites and informative sites and blogs. These articles will feature links — incorporated either in the credits or the body of the article — pointing to your website. Articles may also be submitted to article directories, making the content available to other site owners who may use and publish the articles on their websites and increase your back links. Articles posted on- or off-site can also serve as effective marketing tools to promote your business.
Off-site blog posts can attract attention to your website and establish you as experts in your space. On-site blog posting gives customers a reason to come back to your website time after time.
Social bookmarking lets users share, store and organize blog posts, websites and other useful online information. I can submit articles, blogs and website content to more than 200 social media sites, such as Digg, Delicious, Stumble Upon, etc. Proper social bookmarking techniques will provide you with not only traffic and back links, but over time, readers of these social media sites may feature links to your site, especially if you have good informative articles.
Social Media Profile Creations and Mentions
Our Social Media Profile Creation Service consist of creating and marketing social media profiles on more than 300 social media sites, including Facebook, LinkedIn, Twitter, MySpace, Digg, Delicious, Reddit, and YouTube. Most of these profiles will have links to your websites. It is important to note that, “social mentions” are now a ranking factor in Google’s algorithm. I will actively post articles and links on Twitter and other social media sites about your company to improve your back links from social media sites.
Free Directory Submissions
I has a list of over 3,000 free directories and will submit your site to these directories over a period of time. Although not providing as high an impact as paid directories, free directory submissions are nevertheless a great way to gain links quickly from relevant categories. They also serve to create a natural-looking back-link universe.
Fee-Based Directory Submissions
Submissions to these top directories help create powerful links which can have a significant positive impact on your rankings.
Infographics Creation & Submission
Infographics are special graphics that are either informative or comical. For example, the graphic may represent a time graph of events in your industry. These types of graphics generate a lot of interest online and therefore could result in many back links to your website. On a case-by-case basis we offer this service to those clients that we feel could greatly take advantage of the power of infographics.
Participation in Industry Forums, Blogs and Social Media Sites
Participating in industry forums, blogs and social media sites could result in a lot of business and back links. Our knowledgeable content writers will manage this task on your behalf.
Link baiting is the practice of giving away a service or a product in order to generate online buzz and media attention. This effective link development tactic can gain back links to your site from bloggers and sites that post about you. Our experienced and professional internet marketing team will research and brainstorm with your company to come up with a powerful link baiting campaign to attract readers and the press. Link baiting campaigns are developed on a case-by-case basis and may require the client to allocate a budget to give away the service or product.
As a vital component of Internet marketing and branding, we offer a Press Release Writing and Distribution service designed to increase product or company name recognition. We will craft and distribute search engine-optimized press releases that are newsworthy, engaging and help to achieve a higher level of online visibility.
Social Media Marketing
Social media sites are now an important part of SEO. Many search engines display social media results on their front pages such as Twitter and blog posts. It is also very likely that major search engines will soon start